AI-powered review sentiment analysis to Salesforce & Google Sheets with Decodo

Description

What this workflow does

This workflow scrapes customer reviews from Trustpilot, analyzes them with AI, and keeps both Salesforce and Google Sheets automatically updated with customer sentiment insights.

It uses Decodo to reliably extract review content from Trustpilot, processes the text with OpenAI, and orchestrates everything using n8n.


👉 Deocodo

How it works (high level)

Reads Trustpilot review URLs and Salesforce Account IDs from Google Sheets
Scrapes Trustpilot reviews using Decodo
Uses AI to summarize sentiment, trends, and key positives/negatives
Generates two outputs in parallel

Outputs generated

1. Salesforce Account update
The workflow updates an existing Salesforce Account by writing the AI-generated sentiment summary into a custom text field (e.g. recent_trend_summary__c).

This brings external customer feedback directly into Salesforce, allowing teams to work with real market perception inside the CRM.

2. Google Sheets analytics dataset
At the same time, structured review metrics are stored in Google Sheets:
Ratings and sentiment distribution
Top positive and negative keywords
Trend summaries over time

This creates a reusable dataset for dashboards and reporting.

How to configure it (general)

Google Sheets**: add review URLs + Salesforce Account IDs
Decodo**: add your API key to scrape Trustpilot reliably

OpenAI**: add your API key for AI analysis
Salesforce**:
Create a custom Text (255) field on Account
Connect Salesforce credentials in n8n
Only existing Accounts are updated