Route event sales leads with Gmail, Google Gemini, Sheets and Salesforce
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Milo Bravo
Description
Email Sentiment Router for Event Sales Leads
Who is this for?
Event organizers, conference managers, and sales teams drowning in sponsor/exhibitor/partner emails who need zero-drop leads + real-time pipeline analytics.
Key nodes:
Gmail Trigger - Google Gemini (2x) - Data Table - Google Sheets - Send Email - Slack
Category: Sales / AI / Event Management
Level: Advanced
Credits: Milo Bravo (BRaiA Labs)
What problem is this workflow solving?
Email overload kills event revenue:
200+ weekly sponsor/partner emails go unread
No sentiment/intent analysis = missed hot leads
Manual routing wastes 10+ hours/week
Zero visibility into pipeline trends
This workflow auto-classifies, routes, and analyzes every inbound lead.
What this workflow does?
Gmail Trigger monitors event inbox for new emails
Gemini #1 scores sentiment (Positive/Neutral/Negative)
Gemini #2 extracts topic, intent, urgency, org, budget signals
Logs to email_analytics Data Table + Google Sheets
Routes intelligently:
Positive → Hot Lead email + Slack #hot-leads (2h SLA)
Neutral → Nurture email + Slack #follow-ups (24-48h)
Negative → Insights + Slack #insights
Looker Studio dashboard auto-updates from Sheets
Setup (5 minutes):
Gmail OAuth2 (event inbox)
Google Gemini API key
Slack OAuth2 + channels (#hot-leads, #follow-ups, #insights)
Create email_analytics Data Table → paste Table ID
Update recipient emails (placeholders in Send Email nodes)
Test with Evaluation Dataset before live
How to customize:
Add keywords for your niche (conferences, webinars, trade shows)
Adjust sentiment thresholds or routing rules
Swap Slack → Teams/CRM (HubSpot/Salesforce)
Scale: Multi-inbox + team routing
ROI:
100% lead capture (zero drops)
5x faster response (2h → 2min)
20% conversion lift from sentiment prioritization
Pipeline dashboard = data-driven sales strategy
Need help customizing?:
Contact me for consulting and support: LinkedIn / Message
Keywords:
event sales leads, email sentiment analysis, Gmail AI routing, Google Gemini sales automation, conference sponsor leads, event pipeline analytics, sales lead qualification, sales dashboard