Send AI-personalized WhatsApp campaigns with WhatsApp Business API and Google Sheets
Go to WorkflowDescription
This workflow automatically launches AI-powered personalized promotional campaigns to WhatsApp users. It handles audience segmentation, message personalization, delivery via WhatsApp Business API, and tracks performance in Google Sheets.
Who’s it for
• Digital marketers and growth teams running high-volume WhatsApp campaigns
• E-commerce businesses with opt-in customer lists
• SaaS companies promoting features/upgrades
• Businesses using WhatsApp for marketing and sales
How it works / What it does
Triggers on campaign launch (webhook/schedule)
Loads audience data and performs AI-powered segmentation
Generates highly personalized messages based on user behavior/demographics
Sends messages via WhatsApp Business API
Tracks delivery, engagement, and conversions
Logs all data and metrics in Google Sheets
How to set up
Import this workflow
Set up credentials (WhatsApp Business API, Google Sheets, OpenAI)
Configure audience source and campaign templates
Update AI prompt and segmentation logic
Activate workflow
Requirements
• WhatsApp Business Account & API access (Meta)
• Google Sheets for audience & tracking
• OpenAI / Anthropic / Grok API
• Opt-in compliant user data
How to customize the workflow
• Modify AI tone/offers in AI node
• Update Python segmentation rules
• Change Google Sheet columns
• Add A/B testing or more conditions